This project was completed in a “promotional pieces” workshop where each designer selected a different filmdirector and created promotional movie pieces reflecting their particular style. The director Michel Gondry was selected along with the movie, “Alice In Wonderland.” The graphic design of the project emerges using calligraphy to reflect a world of wonder and imagination. The design of each word is connected to its meaning, while at the same time playing with the theme of “tunneling” into the unknown. The characters inside this maze of words are frequently repeated, often hidden and always playful as the navigate this “wonderland.” The contrasting colors allude to a world of creativity and imagination where anything is possible.
Workshop: Promotional Pieces | Bogotá, Colombia.